Dr. Sitesh Roy – false and misleading advertisements

 

Dr. Sitesh Roy has the following words about himself on his blog

http://drsiteshroy.com/

VOTED AMONG BEST DOCTORS IN AMERICA 6 YEARS IN A ROW

For appointments

9833553343/24145656

I had found some of the degrees listed by him were not recognized in India. Some of the abbreviations in fact did not even exist.
And who voted him among best doctors in America 6 years in a row?
I took up the matter with the ASCI.

I am reproducing their findings:

Dear Dr. Binoy Gupta,  

Re: CCC Recommendation– 1706-C.499  –Your complaint against the advertisement of “Dr. Roy Health Solutions Clinic – Dr. Sitesh Roy”
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The complaint was considered by the Consumer Complaints Council (CCC) at their meeting.

The ASCI had approached the advertiser for their response in addressing the grievances of the complainant and forwarded the details of the complaint, verbatim, to the advertiser with a request to respond to the same. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail, but submitted their written response. The advertiser had stated in their response that he has been selected officially into the peer-reviewed Best Doctors in America listing for the years mentioned on the website. The claim “Voted Among Best Doctors in America 6 years in a Row”, is an honour, that he received while practicing at UMMC, Jackson, MS. The first time he was listed was in 2005-2006 and then again in 2007-2008, then again in 2009-2010 and finally in 2011-2012. He received this prestigious, peer-review based Listing Among the Best Doctors in America for 8 years in a row, however during the website designing it was listed only as 6 years in a row. As claim support data, the advertiser provided copies of registration certificates of Maharashtra Medical Council, Mumbai and Medical Council of India, copies of certificates of `Best Doctor’ certifying that Dr. Sitesh R Roy has been selected as one of the best doctors in America for 2005-2006 and 2007-2008.

The CCC viewed the website advertisement and considered the Advertiser’s response. The CCC observed that Dr. Sitesh R Roy has provided proof of his registration with Medical Council of India as well as Maharashtra Medical Council for additional medical qualification registration with the Maharashtra Medical Council of MD in Paediatrics University of Illinois Hospitals at Chicago in 2000, and the documents have a reference to his Registration number 79537. Based on this data, the CCC concluded that the qualification of the doctor has been substantiated. This complaint was NOT UPHELD.

Regarding the “Best Doctors” award, the CCC noted that the award being mentioned was for one financial year (such as 2005-06) and not for two years as interpreted by the advertiser. Advertiser provided proof of his listing among “best doctors in America” for only two years i.e. 2005-06 and 2007-08. The claim, “Voted Among Best Doctors In America 6 Years In A Row”, was thus not substantiated, and is misleading by exaggeration. The CCC also expressed its reservations regarding the “Best Doctors” award process and lack of any disclaimers in the advertisement to provide a reference to consumers regarding the nature of this poll. The website advertisement contravened Chapters I.1 and I.4 of the ASCI Code. This complaint was UPHELD.

Regarding the complainant’s allegations regarding the advertiser not possessing the advertised qualifications, the CCC recommended that the complainant may approach the State Medical Council or police for the grievance since this matter does not fall under ASCI’s purview.

We have advised the advertiser to withdraw or modify the said advertisement by October 12, 2017. You may note that while ASCI believes in persuation to ensure self regulation in advertising content, in case of continued non-compliance, alternate remedies are available to consumers to approach an appropriate forum such as State Consumer Forum. 

Thank you for having referred this complaint to us.

Assuring you of our services in the pursuit of Self-Regulation in Advertising.

Yours faithfully,

Riddhi Dharod
Executive – Complaints Handling
The Advertising Standards Council of India